Overview
For B2B companies, consultancies, and professional service providers, LinkedIn is often the first place a potential client or partner looks before making contact. A Company Page that is incomplete, poorly written, or visually inconsistent with your brand communicates the opposite of what you intend. This service either builds your LinkedIn Company Page from scratch or conducts a full audit and optimization of an existing one — covering branded visuals, a keyword-rich About section written to communicate your value clearly, a fully configured services section, and a 30-day posting plan template that gives you a ready-made framework for your first month of content activity. The result is a page that accurately represents your business and is structured to make a strong first impression on the audience that matters most to you.
Who Is This For?
- B2B companies and professional service providers who want their LinkedIn Company Page to accurately reflect their positioning and attract inbound interest
- Consultancies and agencies that are actively growing their client base and want LinkedIn to support their business development efforts
- Startups launching their LinkedIn presence for the first time and wanting it set up correctly before they begin posting or outreach
- SMB owners who claimed their company page early but have never fully completed or optimized it
- Businesses preparing for a funding round, partnership search, or market expansion who need their LinkedIn presence to be credible and complete
- Organizations that want to attract talent as well as clients and need a Company Page that communicates both culture and expertise
What You Will Receive
- A fully set up or completely optimized LinkedIn Company Page
- Branded banner image designed to LinkedIn’s current recommended dimensions and uploaded to the page
- Logo uploaded and correctly formatted for LinkedIn’s display
- A keyword-optimized About section written to communicate your business clearly and support discoverability within LinkedIn search
- Services section configured with up to 10 services — each with a name, category, and description
- A 30-day posting plan template — covering topic themes, content format suggestions, and posting frequency recommendations for the first month
Workflow
- Place your order and receive an intake form via email
- Submit your LinkedIn account access or a Super Admin invitation to the Company Page, your logo, brand colors or banner image, company description, and list of services
- We review your current page state (for existing pages) or begin setup (for new pages)
- The branded banner image is designed and uploaded, and the logo is formatted and uploaded
- The About section is researched and written with keyword optimization in mind
- The services section is configured with up to 10 service entries
- The 30-day posting plan template is drafted based on your business focus and audience
- All deliverables are confirmed live on the page and the content plan template is delivered in document format
Important Notes
- LinkedIn Company Page access must be provided before work begins — the preferred method is an invitation as a Super Admin via the Page admin settings, rather than sharing personal account credentials
- If the Company Page does not yet exist, we will guide you through the creation step — however, creating the page requires a personal LinkedIn account belonging to the client; we cannot create a Company Page on your behalf without that account
- Banner image design is included — if you already have a banner image you want used, we will upload and format it; if not, we design one using your brand colors and logo
- Content writing for individual LinkedIn posts is not included — the 30-day posting plan template provides topic direction and format suggestions, not written post copy
- LinkedIn Ads, sponsored content, or any paid promotion setup is not included
- Personal LinkedIn profile optimization for founders or team members is not included in this service
- The timeline begins after page access, logo, brand colors or existing banner, company description, and services list are all received and confirmed
What’s Included
- LinkedIn Company Page setup (new) or full audit and optimization (existing)
- Branded banner image design and upload
- Logo formatted and uploaded
- SEO-optimized About section — written to communicate your positioning and support LinkedIn search discoverability
- Services section configured with up to 10 services — name, category, and description for each
- 30-day posting plan template — topic themes, format suggestions, and posting frequency recommendations
- Banner source file delivered (Figma or equivalent)
What’s Not Included
- LinkedIn Ads setup, campaign management, or sponsored content
- Written post copy for LinkedIn — the posting plan provides structure and direction, not written content
- Personal LinkedIn profile optimization for founders, executives, or team members
- Showcase Page setup (available as an add-on if needed)
- Follower growth campaigns or LinkedIn outreach sequences
- More than 10 services configured in the base package
Requirements From Client
- LinkedIn Company Page access — Super Admin invitation via the Page settings (preferred), or guidance on how to grant access if unfamiliar with the process
- Logo file in SVG or PNG format (high resolution preferred)
- Brand color codes in HEX format — or an existing banner image if you already have one you want used
- A written description of your company — what you do, who you serve, your key differentiators, and your geographic focus if relevant (2–5 sentences is sufficient; we will expand and optimize it)
- A list of up to 10 services to be configured in the Services section — include the service name and a brief description of each
- Your target audience on LinkedIn — who should find and follow your page (e.g., industry, job title, company size, geography)
- Your primary goal for the Company Page: client acquisition, talent attraction, brand awareness, or a combination
Deliverables
- A fully set up or optimized LinkedIn Company Page — live with all fields completed and configured
- Branded banner image — live on the page and delivered as a source file
- 30-day posting plan template in Google Doc or PDF format — covering topic themes, content format suggestions, and posting frequency for the first month
Timeline
3 business days from the date LinkedIn page access, logo, brand colors or banner image, company description, and services list are all received and confirmed. If access setup is delayed, the timeline adjusts accordingly.
Revision Policy
- Included revisions: 1 round of revisions after delivery
- What counts as a revision: Adjusting the banner design, rewriting a section of the About copy, updating a service entry, modifying the posting plan topics, or correcting any field on the live page based on your feedback
- What is NOT a revision: Redesigning the banner in a completely different visual direction after the initial design is approved, rewriting the About section based on a significantly different company positioning than what was described in the brief, or adding Showcase Pages or personal profile optimization after delivery — these are treated as new work and priced separately
Usage Rights
Upon full payment and delivery, the banner design, source file, and posting plan template are fully yours. All content entered on the LinkedIn Company Page is yours — you retain complete ownership and admin control of the page. The posting plan template may be adapted and reused for future content planning without restriction.
Professional Disclaimer
This service configures your LinkedIn Company Page based on the information and brand materials provided by the client and LinkedIn’s current platform features at the time of delivery. LinkedIn may update its Company Page interface, available fields, or algorithm behavior without notice — changes made by LinkedIn after delivery are outside the scope of this service. Page discoverability and follower growth depend on content consistency, engagement, and broader LinkedIn algorithm factors, which are outside the scope of this setup service.
You may also be interested in: LinkedIn Company Page Setup & Optimization and Social Media Post Design.
For further reading, visit HubSpot Blog.
Reviews
There are no reviews yet.