Basic Google Search Ads Setup

Overview — Google Ads Setup

Basic Google Search Ads Setup is a digital marketing setup service for creating a basic Google Search campaign structure for small businesses that want to test search advertising. The service includes one campaign, up to 3 ad groups, initial keywords, text ads, basic targeting, and basic negative keywords where suitable. This service is focused on setup only and does not include ad spend, monthly management, landing page creation, or guaranteed campaign results.

Who Is This For?

• Small businesses preparing to test Google Search Ads.

• Service providers that want a basic campaign structure.

• Startups launching a focused search campaign.

• Businesses with a website or landing page ready for paid traffic.

• Teams that need campaign setup before internal review.

• Companies that do not need monthly ad management at this stage.

What You Will Receive

• Setup of one basic Google Search campaign.

• Up to 3 ad groups.

• Initial keyword list.

• Basic negative keywords where suitable.

• Text ad copy for the included ad groups.

• Basic location and audience targeting setup.

• Campaign structure ready for review or launch.

• Basic notes about the campaign setup.

• Final setup after the included revision round.

Workflow

1. The client places the order and provides Google Ads account access, website URL, campaign goal, target location, budget, and offer details.

2. The provided information is reviewed to confirm the campaign scope and setup requirements.

3. The campaign objective, targeting, landing page, and budget direction are clarified before setup.

4. One Google Search campaign structure is prepared.

5. Up to 3 ad groups are created based on the agreed offer or keyword themes.

6. Initial keywords and basic negative keywords are added where suitable.

7. Text ads are written and added to the campaign.

8. Basic targeting settings are configured based on the available information.

9. The campaign is prepared for client review or launch.

10. Included revisions are applied according to the revision policy.

11. The final campaign setup is delivered.

Important Notes

• The timeline starts after receiving Google Ads access, website URL, campaign goal, target location, budget, and offer details.

• This service includes setup for one basic Google Search campaign only.

• The campaign includes up to 3 ad groups.

• Advertising budget is not included in the service price.

• Monthly management, optimization, reporting, and ongoing monitoring are not included.

• A suitable landing page is strongly recommended before launching the campaign.

• Basic negative keywords may be included, but this is not an advanced keyword strategy.

• Campaign performance is not guaranteed.

• Google Ads approval depends on Google policies, landing page quality, account status, and industry restrictions.

• Final launch may require client approval, billing setup, and Google Ads account readiness.

What’s Included

• Setup of one Google Search campaign.

• Up to 3 ad groups.

• Initial keyword list.

• Basic negative keywords where suitable.

• Text ads for the included ad groups.

• Basic campaign structure.

• Basic location targeting.

• Basic campaign settings.

• Budget setting based on client-provided budget.

• Campaign prepared for review or launch.

• One revision round within the agreed scope.

What’s Not Included

• Google Ads advertising budget.

• Monthly campaign management.

• Ongoing optimization.

• Daily monitoring.

• Performance guarantee.

• Sales, lead, or conversion guarantee.

• Landing page design or development.

• Conversion tracking setup unless agreed separately.

• Google Analytics setup.

• Advanced keyword research.

• Advanced negative keyword strategy.

• Display, YouTube, Shopping, Performance Max, or social ads.

• Full competitor research.

• A/B testing management.

• Ad policy appeal handling.

• Unlimited revisions.

Requirements From Client

• Google Ads account access.

• Website URL or landing page URL.

• Campaign goal.

• Target location.

• Target language.

• Daily or monthly ad budget.

• Product, service, or offer details.

• Target audience description.

• Preferred keywords, if available.

• Competitors, if known.

• Business contact details required for ads, if applicable.

• Any restricted claims or words to avoid.

• Preferred call to action.

• Billing readiness in the Google Ads account.

• Confirmation of whether the campaign should be prepared for review or launched after approval.

Deliverables

• One basic Google Search campaign setup.

• Up to 3 ad groups.

• Initial keyword list.

• Text ads added to the campaign.

• Basic negative keywords where suitable.

• Basic targeting setup.

• Campaign ready for client review or launch.

• Basic setup notes.

• Final version after the included revision round.

Timeline

The delivery timeline is 5–7 business days. The timeline starts after receiving all required materials and access from the client, including Google Ads account access, website or landing page URL, campaign goal, target location, budget, offer details, and any relevant keyword or audience information. Delays in providing access, billing readiness, clarification, or approvals may affect the delivery date.

Revision Policy

• This service includes one revision round, unless otherwise agreed before starting.

• What counts as a revision:

  • Minor adjustment to campaign wording.

  • Refining text ads within the original offer.

  • Adjusting initial keywords within the agreed scope.

  • Updating target location or language.

  • Adjusting basic campaign settings based on provided clarification.

  • Minor changes to ad group naming or structure.

• What does not count as a revision and may require an additional cost:

  • Creating an additional campaign.

  • Adding more than 3 ad groups.

  • Changing the campaign to a different offer after setup.

  • Creating Display, YouTube, Shopping, Performance Max, or social ads.

  • Managing or optimizing the campaign after launch.

  • Creating or editing the landing page.

  • Setting up advanced tracking.

  • Running advanced keyword or competitor research.

  • Handling Google Ads disapprovals or appeals.

  • Requesting ongoing reporting or monitoring.

  • Requesting unlimited revisions.

Deliverables

• Final basic Google Search campaign setup.

• One campaign with up to 3 ad groups.

• Initial keywords, basic negative keywords, text ads, and basic targeting.

• Campaign prepared for review or launch.

• Basic setup notes.

• Final version after the included revision round.

You may also be interested in: Basic Google Search Ads Setup and Custom Event Tracking Setup.

Usage Rights

The client receives commercial usage rights to use the completed Google Search campaign setup within their own Google Ads account for their business or approved offer. The client may review, edit, pause, launch, or manage the campaign after delivery. Google Ads, Google policies, billing, account access, ad approval, and advertising costs remain subject to Google’s terms, platform rules, and account requirements.

For further reading, visit HubSpot Blog.

Professional Disclaimer

This service provides basic Google Search campaign setup based on the client’s information, website, offer, budget, and account access. It does not include advertising spend, monthly management, landing page creation, advanced tracking, ongoing optimization, or guaranteed sales, leads, clicks, conversions, approvals, or performance. Results may vary depending on budget, competition, landing page quality, offer relevance, targeting, keywords, account history, and market conditions.