Overview
Many businesses operate with a logo but no documented rules for how colors and fonts should be used — which leads to inconsistency across social media, presentations, client documents, and websites. This service establishes a clear, reusable visual foundation: a defined color system with all technical color codes, and a typography guide with font pairings and hierarchy rules. The output is a one-page PDF brand guide plus source files your team or any future designer can reference immediately. This brand colors service is designed for businesses that need professional results quickly.
Who Is This For?
- Startups that have a logo but no consistent visual language across their materials
- Small and medium-sized businesses preparing for a website build or rebranding effort
- Freelancers and consultants who want a polished, professional brand presence
- Marketing teams that work with multiple designers or tools and need a shared reference
- Entrepreneurs launching a new product or service and building their brand from scratch
- Businesses whose current designs feel inconsistent or off-brand without a clear reason
What You Will Receive
- A complete color palette (5–8 colors) with HEX, RGB, and CMYK codes for each
- 2 font pair recommendations suited to your brand tone
- Typography hierarchy rules covering H1 through H6 and body text
- A one-page PDF brand guide ready to share with designers, teams, or tools
- Source files in Figma or Adobe XD format
Workflow
- You complete your order and receive a brief form with a few targeted questions
- You submit your existing logo file, color references, and font style preference
- We review your inputs and begin the color and typography research phase
- A draft palette and font system is assembled and structured into the brand guide
- The completed PDF and source files are delivered to you for review
- You submit revision requests (if any) within the included revision round
- Final files are delivered upon approval
Important Notes
- The project timeline begins after all required client materials have been received
- Font recommendations are selected from Google Fonts or Adobe Fonts unless a licensed font is already in use by the client
- This service covers the visual system only — it does not include logo creation, redesign, or any applied design work
- Color output is optimized for screen use (HEX/RGB); CMYK values are provided as references for print but are not print-proofed
- Any significant change in brand direction after delivery is considered a new scope and requires a separate agreement
What’s Included
- Primary, secondary, and neutral color palette (5–8 colors)
- All color codes in HEX, RGB, and CMYK formats
- 2 curated font pair recommendations
- Typography hierarchy rules (H1–H6 and body text)
- One-page PDF brand guide
- Figma or Adobe XD source file
What’s Not Included
- Logo design or logo redesign of any kind
- Full multi-page brand guidelines book
- Social media templates or any applied design output
- Print production or CMYK press-ready files
- Website design or UI component design
- Animated or motion brand assets
Requirements From Client
- Existing logo file in PNG or SVG format (high resolution preferred)
- 3–5 visual references or examples of color styles you like (websites, brands, images)
- Preferred font personality: modern, classic, playful, editorial, technical, etc.
- Brief description of your target audience and the overall tone of your brand
- Any colors you want to avoid or that conflict with your market or industry
Deliverables
- One-page PDF brand guide (color palette + typography system)
- Figma or Adobe XD source file with all components organized
- A structured document listing all color codes (HEX, RGB, CMYK) and font names
Timeline
3 business days from the date all required client materials are received. If materials are delayed or incomplete, the timeline adjusts accordingly. Rush delivery is available as an optional add-on.
Revision Policy
- Included revisions: 1 round of revisions
- What counts as a revision: Adjusting color tones, swapping one font pair, modifying the layout of the PDF guide, or clarifying hierarchy rules based on your feedback
- What is NOT a revision: Changing the overall brand direction, requesting a completely new palette unrelated to the original brief, or adding new sections not covered in the original scope — these are treated as new work and priced separately
Usage Rights
Upon full payment, you receive complete commercial usage rights to all delivered files and assets. You may use the color palette and typography system across all your business materials, digital platforms, printed collateral, and client-facing documents without restriction. The source files are yours to edit and build upon.
Professional Disclaimer
This service provides a structured visual system based on the inputs and references you supply. Results depend on the quality and clarity of the brief submitted. Color accuracy on screen may vary depending on monitor calibration. Print color reproduction is the responsibility of the print vendor. This service is not a substitute for a full brand strategy or brand identity project.
You may also be interested in: Basic Brand Identity Design and Professional Logo Design.
For further reading, visit Smashing Magazine.
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