Social Media Audit

Overview — Social Media Audit

Social Media Audit is a digital marketing review service for businesses that want to improve the clarity, consistency, and practical performance of their social media presence. This service reviews two social media profiles, such as Instagram, LinkedIn, or Facebook, and provides a structured PDF report covering profile setup, content quality, visual consistency, messaging, CTA clarity, and improvement opportunities. It is suitable for businesses that need clear recommendations before updating their profiles, improving content direction, or planning future social media activity.

Who Is This For?

• Small businesses that want to improve their social media presence.

• Startups reviewing their Instagram, LinkedIn, or Facebook profiles.

• Service providers who need clearer messaging and profile structure.

• Online stores that want practical social media improvement notes.

• Business owners who want an external review before creating new content.

• Marketing teams that need a concise audit report for selected profiles.

What You Will Receive

• Audit of two social media profiles.

• Review of profile setup and bio/about section.

• Review of content clarity and relevance.

• Visual consistency observations.

• Messaging and positioning notes.

• CTA review and improvement suggestions.

• Practical recommendations for improvement.

• Brief competitor observations where suitable.

• Content improvement ideas.

• PDF audit report.

• Final revised version after the included revision round.

Workflow

1. The client places the order and provides links to the two social media profiles, business goal, target audience, and any relevant brand information.

2. The provided profiles and supporting information are reviewed to understand the business context and social media objective.

3. The audit scope, selected platforms, audience, and main improvement goal are confirmed before review begins.

4. Each selected profile is reviewed for setup, bio/about section, profile image, highlights or featured sections where applicable, and CTA clarity.

5. Recent content is reviewed for relevance, consistency, messaging, visual direction, and audience fit.

6. Practical improvement opportunities are identified.

7. Brief competitor observations may be added where suitable and based on available references.

8. The findings and recommendations are organized into a PDF report.

9. The draft report is delivered for client review.

10. Included revisions are applied according to the revision policy.

11. The final PDF audit report is delivered.

Important Notes

• The timeline starts after receiving the profile links, business goal, target audience, and any required clarification from the client.

• This service includes auditing two social media profiles only.

• The audit covers profile setup, content, visual consistency, messaging, CTA, and improvement opportunities.

• Social media account management, posting, content design, and content creation are not included.

• Follower growth, engagement increase, sales, leads, or platform performance are not guaranteed.

• Competitor review is brief and limited to general observations, not a full competitor analysis.

• Content planning is limited to recommendations and ideas, not a full monthly content calendar.

• Private account content can only be reviewed if suitable access or screenshots are provided.

• The recommendations are based on the visible profile content and information provided by the client.

• If more than two profiles or a detailed strategy is required, additional scope may be needed.

What’s Included

• Audit of two social media profiles.

• Profile setup review.

• Bio/about section review.

• Profile image and branding consistency observations.

• Content quality and relevance review.

• Visual consistency review.

• Messaging and positioning notes.

• CTA review.

• Practical improvement recommendations.

• Content improvement ideas.

• Brief competitor observations where suitable.

• PDF report.

• One revision round within the agreed scope.

What’s Not Included

• Social media account management.

• Publishing or scheduling posts.

• Content design.

• Video editing.

• Copywriting for new posts.

• Full social media strategy.

• Full monthly content plan.

• Advanced competitor analysis.

• Paid ads setup or management.

• Community management.

• Influencer research.

• Hashtag research in depth.

• Follower growth guarantee.

• Engagement, reach, sales, or lead guarantee.

• Audit of more than two profiles.

• Implementation of recommendations.

• Unlimited revisions.

Requirements From Client

• Links to the two social media profiles to be audited.

• Business or brand description.

• Main goal for social media.

• Target audience details.

• Main products, services, or offers.

• Preferred platforms to audit, such as Instagram, LinkedIn, or Facebook.

• Competitor or reference accounts, if available.

• Brand guidelines, if available.

• Current content challenges or concerns.

• Any specific areas to review, such as profile bio, CTA, visuals, or content topics.

• Access or screenshots if an account is private.

• Preferred language for the report.

• Confirmation of whether the audit should focus on brand presence, content clarity, lead generation readiness, or general improvement.

Deliverables

• Social media audit report in PDF format.

• Review of two selected social media profiles.

• Profile setup observations.

• Content and messaging notes.

• Visual consistency observations.

• CTA improvement suggestions.

• Practical recommendations.

• Content improvement ideas.

• Brief competitor observations where suitable.

• Final revised version after the included revision round.

Timeline

The delivery timeline is 4–6 business days. The timeline starts after receiving the two profile links, business goal, target audience, brand details, and any required access or screenshots if the profiles are private. Delays in providing complete information, clarification, access, or feedback may affect the delivery date.

Revision Policy

• This service includes one revision round, unless otherwise agreed before starting.

• What counts as a revision:

  • Clarifying audit notes.

  • Refining recommendations for practicality.

  • Adjusting wording in the PDF report.

  • Adding missing context that was provided in the original brief.

  • Updating notes related to the originally selected two profiles.

  • Minor formatting corrections in the report.

• What does not count as a revision and may require an additional cost:

  • Auditing additional social media profiles.

  • Replacing one audited profile with a different profile after the report is completed.

  • Creating a full social media strategy.

  • Writing post captions or content calendars.

  • Designing social media content.

  • Managing or publishing posts.

  • Conducting an in-depth competitor analysis.

  • Implementing recommendations inside the accounts.

  • Reviewing paid ad performance.

  • Requesting unlimited revisions.

Deliverables

• Final PDF social media audit report.

• Audit of two selected profiles.

• Profile setup, content, visual consistency, messaging, and CTA review.

• Practical improvement recommendations.

• Content improvement ideas.

• Brief competitor observations where suitable.

• Final revised version after the included revision round.

You may also be interested in: Social Media Audit and LinkedIn Company Page Setup & Optimization.

Usage Rights

The client receives commercial usage rights to use the delivered Social Media Audit report for their own business, brand, internal marketing planning, profile improvement, and communication with team members, designers, content writers, or marketing contractors. The client may implement the recommendations internally or share them with relevant service providers working on the same brand.

For further reading, visit HubSpot Blog.

Professional Disclaimer

This service provides a practical audit of two social media profiles based on visible account content, client-provided information, and the agreed review scope. It does not include account management, posting, content design, paid advertising, full strategy, or guaranteed follower growth, reach, engagement, leads, sales, or platform performance. Results may vary depending on content quality, posting consistency, audience fit, market activity, platform changes, and implementation of recommendations.